Zone of Attention Scanning

About Rowena Morrow


Rowena Morrow

Rowena Morrow developed Zone of Attention Scanning. Her work sits at the intersection of foresight, organisational life, and cultural transition.

For more than twenty years she has worked with leaders, learning communities, and institutions navigating periods of growth, strain, and change. Her background spans leadership development, organisational culture, palliative care, and systems thinking. Each of these fields shares a common concern: how people make sense of complexity when the ground beneath them is shifting.

Her focus is now on helping individuals and organisations develop the capacity to pay attention well in times of uncertainty. Through practices such as Zone of Attention Scanning, she supports people to notice emerging patterns, question inherited assumptions, and orient themselves to the unfolding conditions.

Alongside this organisational work sits a deeper inquiry into endings, grief, and cultural transition, explored through Endings Matter and The Art of Unravelling: what it means to live through periods when familiar systems, identities, and narratives are coming to an end, and how these moments can be met with care rather than denial or premature solutions.

Across these different strands runs a common thread. In times of profound change, prediction becomes less useful than attention. Learning how to stay present to endings is often what allows genuine emergence to take place.

Her work draws on traditions of foresight, complexity theory, ecological thinking, and grief literacy, as well as the practical wisdom that comes from working closely with people at moments of transition. She lives and works in Australia on the lands of the Wurundjeri people.

Elsewhere

LinkedIn, or Prospective Services, where the wider practice lives.